One of our past presenters, Sam Wallin from the Woodland Community College in Woodland, WA, has some absolutely hilarious videos on his YouTube channel . They are called "Libraryland!" and are "little shows about working in the public library." If you hit play after following the link, it will play the entire series for you. Most are under a minute and well worth watching. Sam was part of the Marketing Your Library: Strategies for the 21st Century presentation at our 2011 conference.
It was hard to choose just one for an example, because they're all good, but I 've heard people do this before:
Oops!
Which of these videos made you laugh the hardest? For me, the laughs were cumulative - the more I watched, the funnier they got.
Have any of you used YouTube as a marketing tool for your library? How has it worked for you? What strategies have you implemented from this conference session?
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